“The Botanists” Advertisement Campaign

Date: Fall 2024

Format: Solo

Software: Adobe Suite

Brief: Using the brand guidelines for the cannabis company “The Botanists”, create an launch campaign to advertise the company values and the products they offer. Ensure all campaign content is visually cohesive and does not stray from given brand guidelines.

Deliverables: Launch Campaign Proposal, Advertisement Poster(s), 1 Digital Advertisement, 1 Additional Advertisement

“The Botanists”
Preliminary Content

“The Botanists” Positioning Statement

For nature-loving adults over the age of 21, The Botanists offers cannabis products designed to eliminate the stigma surrounding drug use – and promote the legal and responsible use of cannabis – to empower the consumer to enjoy themselves with pride and embrace cannabis as a tool for relaxation, balance, and well-being.

“The Botanists” Brand Guidelines

Created by Sofia Rowley

Ideation Process

Campaign Objective

The objective of the campaign is to inspire the target audience to challenge their own ingrained mindsets and overcome the stigma associated with cannabis use. The overall goal is to help consumers feel confident in the legal and responsible enjoyment of cannabis products.

Moodboard Proposal