“Guanacaste” Brand Identity

Brief: Develop a brand rooted in Corporate Social Responsibility (CSR) and design a cohesive brand identity system with multiple applications specific to their business strategy and needs. Research an existing company to use as a model for creating a new business mission, strategy, and creative brief – in this case, Jamba Juice. Use research to create brand identity, including a family of logotypes and a complete identity system, a business system, a CSR advertising campaign, and additional relevant applications. 

Deliverables: Brand Guidelines, Digital Applications, CSR Campaign, Business Assets.