“PAWSH” Original Packaging

Date: Winter 2025

Format: Group

Software: Adobe Suite

Brief: Create a unique packaging series for a company created under the fictional parent company “PPA Pets” that includes a pet DNA Test Kit and an additional brand specific product. Develop a brand and product line that addresses a lack of sustainability in the generic packaging of your product and design . Film and create a promotional “voice-in-the-room” video for the product to showcase the package's function and design details.

Deliverables: Brand Identity, DNA Test Kit & Secondary Product Packaging / Design.

Ideation Process

PAWSH by PPA Pets seamlessly merges cutting-edge science with fashion-forward design to create tailored solutions that celebrate each pet’s unique needs.

Our primary offering is a line of dog harnesses, designed based on the results of your pet’s DNA test to provide the perfect fit and functionality. Additionally, we offer attachable accessories and outerwear that attach to our harnesses, adding both style and practicality to your pet’s wardrobe.

At PAWSH, sustainability is at the core of everything we do. Our packaging system is designed with 100% recyclable paperboard for both our DNA test kits and health-focused harnesses, available via e-commerce and retail. The DNA test kit is fully resealable for secure sample return, eliminating packaging waste. Furthermore, our harness packaging is designed to be reused through our "Re-PAWSH" exchange program, allowing customers to return and upgrade their pet’s harness sustainably.

With PAWSH, innovation meets eco-conscious design — ensuring that pets not only look their best but feel their best, all while supporting a greener future.

“PAWSH” Mission Statement